What do you do when you’re watching your favorite show and then commercials comes on? Well, you turn to your self phone, probably go on Facebook, waiting for the commercial break to end.
And you’re not alone !
Facebook just publish a research where they followed 537 people who were watching a show, and their activity on the social media increase as soon as the commercial starts. Same for the beginning and the end of the show.
In the conclusion of that research, Facebook core ads vp Mark Rabkin, said that if television is still a powerful tool to communicate, it is less powerful that the media you have in your hands all day long. And it is not because there is a screen on phones that you have to do the same ads on TV. You have to adapt to every support.
Wether you buy something, you post something on social media, you’re always looking for someone approval. You need to know if your action is validate by your friends or the people you look up to.
And some brands have very well understand that fact.
One of the strategy is the repost some product review you have on your product. When a website talk about you, you publish back the article. By doing that, you use a website that might be a reference to some consumers, and share what they said about you. It brings an approval from a someone reliable.
You can also connect with social influencers.
Just like when a repost a product review, when you work with a social influencer, it’s just like if he gives you an approval of your brand. And all the people who follow him/her, they all trust this person and feel connected to him/her. So it is close to having an advice from a friend.
Web2day is a digest of the last trends and better practices as regards digital innovation and the professionals of the sector come there to fill the tank with innovations, inspiration and meetings. The festival proceeds over three days, where conferences are connected, workshops, showroom, competition of startups and evenings networking.
This year Web2Day settles the June 6th, 7th and 8th on the island of Nantes.
It is surely the best event devoted to the Web and the digital one.
It gathers the professionals of the sector, the start-up and the curious ones.
This year it will be the 9th edition of the festival, and you will be able to find professionals, start-up, investors, media and influenceurs of the whole world to exchange around the new innovations and technologies of the moment. On the whole, more than 200 conferences will be exempted during these 3 days, accompanied by debates and digital animations
The topics with the honor will be: Startup & entrepreneurship, Market, com&media, Corporate&retail, Society&FTW, design and tech. Will be also approached the transhumanism, the Artificial intelligence, the culture to hack, the Internet of Things (IoT), Big dated and the personal data.
Web2day is a single event which makes it possible to make meetings and to exchange around the digital problems in a shifted and relaxed environment.
For more information go on the site of the festival just here: www.web2day.co
Youtube now live, the lives’s war begin!
After Facebook live and the app Periscope, it is now the turns of google, with Live YouTube, to launch out in this very trendy innovation. The last but not least? Youtube enable you to diffuse contents in real time on your chain. It is a fast and authentic way to communicate with your audience. You can use the live diffusion to share experiments and your impressions scenarized or not of events, news or even during unpackings of products. The instrument panel of Live YouTube contains instantaneous data of analysis and tools, which makes it possible for your audience to communicate with you (and the other participants) at the time of the direct one. Exactly like Periscop and youtube…
But, contrary to them, it is also a good way for the series, to diffuse uninterrupted episodes of their last seasons. You can already find series like The Simpson or South park in live streaming on Youtube.
The year 2017 will be surely the year of headlight in the war of live between Facebook and YouTube. Who will win? Per hour when the video, and in particular the live one, will take an immense place in the behaviors and the practices consumption of the Net surfers, Google finally awoke to give a better experiment to its live with Google Hangout (platform of instant messaging and videoconference).
You want to make a Youtube now live?
I let you the link to do it just at the end of this article 😉
We can be sur this inovation will change the way we do digital comunication.
Do not hesitate to put your comment in our facebook page. It will be nice.
Stay with us for more news about digital and inovation, get twinky be twinkl!
Thanks! Gracias ! Merci ! Twinkl
The crowdfunding, more than one simple tool of financing, a real digital communication tool!
If this kind of financing first of all were the prerogative of artists or ONG, it extended little by little for full of projects.
Indeed, this tool does not allow only one simple financing but is also very good tool to develop a digital communication.
Does the crowdfunding, how it go?
Today most people or structures which wish to go up an operation of crowdfunding pass by a dedicated platform. Those post the project on the platform, in general with an explanatory text and a video, and by specifying the full amount necessary to the project, as well as the duration of the “countryside”. The Net surfers make the rest, while deciding or not to support the project financially.
In France, the most known platforms are without any doubt Ululeet KissKissBankBank.
Since its creation in November 2011, Hoots financed nearly 6,500 projects, while collecting more than 22 million euros. As for the KissKissBankBank platform, it was launched in March 2010, and has since licence the realization of more than 5,000 projects for a collected full amount (and validated) of 19 million euros. Why the crowdfunding is also a tool with the service of a strategy of brand content?
If, of course, the counterpart plays a crucial role, it does not do all.
To present a produit/un project in a approach of crowdfunding implies to define a speech of brand, a gravitational presentation of what one wishes to finance. It is necessary to convince the reader of serious of the project, to communicate its values to him, to give him desire for subscribing and for accompanying its development to it.
The development of this “brand content” in fine aims at transforming the Net surfer into true ambassador. The crowdfunding exploits much the snowball effect related to the recommendation. Each person who supports a project is obviously invited to share it on the social networks.
Moreover, in the case as of platforms of crowdfunding, the carriers of projects benefit from already considerable networks. Kickstarter counts 924 000 follower on Twitter; the page Facebook de KissKissBankBank adds up on its side more than 42 000 fans, and if one looks at the networks of WiSeed, a French platform dedicated to the equity crowdfunding (only bound for the startups in search for “business angels”), one notes that on its segment it already succeeds in mobilizing nearly 34,000 members and 5000 fans BFR.
Are you a young brand and think of a device innovating to make speak about you and develop your notoriety? Think Crowdfunding!
Recently, apps have started to develop live video. Facebook and also Youtube enables you to make a live that everyone can see. Also, dedicated apps have emerges like Periscope and enable you to see every live happening anywhere in the world. If this method is mostly used by citizens to share what they are doing at the moment, brands are also starting to use it. It enables them to get closer to their consumers to show them what’s going on and how they are working. It’s a great place to share little things that wouldn’t be appropriate on any other social media and for a adverting campaign. Also, the people can comment on the live, and you can respond to them, that gives a better image to the company who’s not only seeing their consumers as wallets. And all that is completely free ; so that mean you can do as much live as you want to and keep entertaining the market while they’re waiting for a new product.
Why involving the user?
Advertiser need to rethink the way they approach the consumers.. Because when someone is searching for something on his phones, he want to see it now, he doesn’t want to get disturb by an ad that he doesn’t find interesting. But what if the ad is made for him? What if he finds an interest in it? Therefore, the impact will be much better. The ad and the brand will be remember by the person who sees it because he likes it. Same as when you see a video or play a game that you like, you’ll be more whiling to remember it or even talk about it.
How to use big data?
With big data, it become easier to know what everyone is watching, liking or reposting on their phone. As a result, you can target the consumers that your product might interest. That way, you have a lot more impact and can directly touch the people you want. So the money you put in your advertisement campaign will be worth it.
According to IHS, The advertising income on Smartphone will cross for near two thirds (63,2 %) of them by the mobile applications before 2020. By that time, the advertising income on mobile should be all in all 53,4 billion dollars.
« The mobile advertising increased more quickly than traditional media of the last four years. It represents from now an important part of the income of the online advertising » explain IHS, adding that the success of the mobile advertising passes by apps more than by Web browser.
The reason is: the explosion of the mobile applications and the growth continues of the smartphones use in the entire world. Since the launch of the App Store d’ Apple at the middle 2008, the stores of on-line application delivered more than 500 billion applications downloaded in the world.
At the end 2015, 3,3 billion smartphones were used in the world. On the most mature markets (Western Europe, North America, and certain Asian markets) we notice the presence of 85 smartphones for 100 people. But it would still have some country there for the growth: the installed base of smartphones in the world should be 5 billions in 2018.
» Many of these new markets will firstly be mobile from the point of view of the adoption by the consumers of on-line services. The mobile advertising will be the dominant advertising canal « According to Jack Kent, of IHS Technology.
In this perspective, the advertising in – app operated by a third party (that is an advertising witch was posted in a mobile application, was exploited and was served by a third party on the inventory of a publisher should be the most dynamic format).
IHS assures that he should grow of 70,7 % a year in terms of turnover to reach 8,9 billion dollars in 2020.
Considering how the number of smartphones and mobile has grown the last few years it’s now an essential element of every digital marketing strategy like mobile advertising. This new statute could be explain by the evolution of mobile number
Take the France example:
88 % of French people use a mobile that is about 48 million people.
Today, the Internet mobile is boosted by the Smartphones which propose a multitude of attractive particularly such as: stay in touch with his family and his friends, work, inquire, to listen to some music, to take photos, to make videos, to play and last but not least to surf on Internet and so be subject by mobile advertising.
Already in 2011, we counted 17 million users of Smartphones, that is 7 millions more than the year before so more than 70%. All in all, 40 % of the mobile have a Smartphone when they were only 12 % only 3 years ago.
How to explain this success?
At first, there is of course a multiplicity of the applications proposed by a Smartphone. According to the societal monitoring centre 90 % of the users of Smartphones find that it returns the easier life and 69 % it favors exchanges. 52 % consider that it changed their everyday life in a important way, and 66 % think that Smartphone is going to change the way she lives in a important way in the next ten years.
And they are now more and more attractive, the development of offer always richer in terms of applications and more and more use by people and therefore the consumer can be target by add.
Source: mediametry – TSM/Motive Consumer Insight
The Uber-ization is a new way of economy
Uber has become an example in mobile marketing term. This concept is revolutionary and it took a huge success very quickly. This mobile application has grown steadily by diversifying its services and now offers transport as taxi but also restaurant deliveries.
Uber has been a forerunner in the market and offers a new way of doing business, which may be the key to its success!
We now speak of » Uber-ization « .
What is innovative in this concept can be summarized in several points. First, Uber offers a mobile payment. This new way of payment represents the freedom to pay instantly, anywhere in any shops. It opens the door to new virtual payment systems as Bitcoin that would be easier.
The positive thing with Uber is the way that it’s connecting. People just have to push a button and to inquire its location to have a taxi with a reasonable price.
The ”Uber-ization” of the services represents an expansion in connectivity. This is a quick and easy way to access to various services such as transportation or food. It is like a new philosophy for saling.
Nowadays, the concept of Uber is almost a generic term and just like Google, Uber can be used as a verb. This attests to its growing success !